FrightFest and Icon form Unholy VOD Alliance{0}
Icon Film Distribution (IFD) and FrightFest, the UK’s leading horror fantasy film festival, have entered into an exclusive partnership that will see IFD releasing FrightFest curated films under the banner ‘FrightFest Presents’.
In a move to expand the respected brand nationwide, select FrightFest-endorsed films will be made available across the UK and Ireland via icon’s digital partners (including Sky, iTunes, Amazon, Blinkbox, Film4OD, VirginMovies, TalkTalk, Google, Volta, and Eircom) giving film fans instant access to some of their favourite FrightFest titles. Paul McEvoy, co-director of FrightFest says, “In expanding the FrightFest brand we are opening up new audiences for horror and fantasy, a genre which already has a clear, devoted and almost fanatical fan base. With Icon as our partner and using their distribution channels, we are looking forward to talking to producers and sales companies about how FrightFest can get their films to more film fans.”
Ian Dawson, Icon Film Distribution CEO says, “Icon has always had a strong relationship with the FrightFest team, never more so than over the past 12 months when they, and their supporters, have been an integral part of our launches for The Guest, The Babadook and It Follows. We have long admired their commitment to genre and the loyal community they have built up over the years. This partnership offers a great opportunity to work together behind new and exciting content, taking it to the widest possible audience, making their community a whole lot bigger.”
No word yet on what the titles may be… but a quick glance through the FrightFest schedules highlight a number of VOD-ready titles which have yet to make an appearance in the UK. The Green Inferno, anyone?
